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Gamification Spreads its Reach
As researchers, we’re always looking for ways to keep members engaged. Gamification is a great way to do that. We give members of our communities small incentives like badges or member statuses for...
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The Human Researcher
I recently came across an article on Quirks.com called “Researchers offer strategies for keeping MR function relevant in a big data world”. The more I read the more I was struck that editor Joseph...
View ArticleBack to Basics: Making 2014 a Stronger Year for Community Management
The role of community manager is a growing one that requires near-constant innovation and skill in various disciplines. As the New Year begins and resolutions are being made, I decided it would be a...
View ArticleDiscussion: Ten Things Every Online Community Manager should be Testing to...
As a Community Manager at KL Communications, a big part of my job is continuously hunting for ways to engage our online research community members. We make engagement (and increasing engagement!) a...
View ArticleHow Community Management is like Gardening
Everyone is talking about Generation Z these days. You know them … they are today’s tweens and teens—the kids just behind the Millennials, to whom everyone wants to talk. And with the buzz about...
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How to Write Reports so they get Read (and your Research gets used)
Market research, I’ve come to learn, has a way of keeping you on your toes. It’s a constantly changing organism, with something new to learn or try out almost weekly. And while this is one of the great...
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Should they stay or should they go? How to keep Co-creation Community...
One question I have been hearing a lot lately when speaking with both current and potential clients is, “What is the average lifespan for an online market research community member?” While we typically...
View ArticleWe Practice What We Preach
At our most recent staff meeting, our president, and founder of KL Communications, Kevin Lonnie reminded us of something we regard as very important at KLC. We must collaborate. And he didn’t mean just...
View ArticleThe Crossfit of Market Research
I came across an interesting article about writing earlier this week, and it compares the written word to interval training programs like Crossfit. Interval training is based around the idea that you...
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Does Size Really Matter???
Ok, so now I have your attention. What I want to focus on is… what the ideal size is for an online community? Do I need 300 members or 5,000? Is less more in the case of an online community, or do we...
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Can I Be Creative?
Recently, I was catching up on the Emmy award-winning favorite comedy Modern Family. Maybe you’ve heard of it? In the episode (‘She Crazy’ Season 7, Episode 4), eyes rolled when Claire Dunphy, a...
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It’s Not All About the Turkey
This year I hosted my first Thanksgiving, which was definitely an experience! From the initial recipe searching and menu building, to the food shopping, cooking and baking, and finally, eating, there...
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